Demand Generation Associate
Description
As a Demand Generation Associate, you’ll drive outbound acquisition efforts by identifying, sourcing, and engaging high-potential prospects. You’ll build a customer pipeline from the ground up through strategic research, cold outreach, and disciplined follow-up that directly supports VIP player acquisition. In this role, you’ll help create a seamless, compliant, and player-first experience while partnering closely with the VIP Acquisition Team to deliver qualified opportunities that fuel long-term growth.
Responsibilities
- Own demand generation efforts from initial prospect research through light qualification and handoff.
- Source and enrich prospective player data through public research, internal tools, referrals, and strategic list-building initiatives.
- Execute structured multi-channel outreach campaigns in compliance with regulatory and responsible gaming standards.
- Maintain strong daily activity levels while consistently achieving qualified opportunity and pipeline targets.
- Deliver a professional, compliant, and player-first acquisition experience while partnering cross-functionally to improve outreach strategies and conversion opportunities.
Requirements
- Bachelor’s Degree, with up to 1-2 years of experience in sales, business development, or a similar customer-facing role.
- A competitive and proactive mindset with the confidence to pursue new opportunities through outbound outreach and relationship-building.
- Strong research, organizational, and communication skills with the ability to quickly learn new tools, systems, and workflows.
- Coachability, adaptability, and a desire to grow within a fast-paced, highly collaborative, and performance-driven environment.
- Ability to obtain and maintain required State Gaming Licenses.
Benefits
- Health Benefits: Comprehensive health benefits, including various medical plans, dental, and vision.
- Wellbeing Program: Free access to programs such as free therapy sessions with Lyra Mental Health Solution, Lyra Employee Assistance Program, the Calm App, Virtual Yoga Classes, and many more.
- Parental Leave & Support: 14 weeks of 100% paid parental leave to all global team members and offer workplace lactation support. Partner with Care.com for care finder and backup childcare.
- Family Planning: Benefits supporting adoption, surrogacy, fertility treatments, or other family planning.
- Flexible PTO: Flexible Paid Time Off if you work in the United States.
- Pet Insurance: Save on vet expenses for accidents, illnesses, and more.
- Gym Reimbursement: Reimburse part of your gym membership once you enroll in a health insurance plan.
- Financial Planning: 401(k) matching to programs such as Origin Financial.
- Commuter Benefits: Access to commuter benefits to help you save money on your daily commute.
- Tuition Reimbursement: Tuition reimbursement for educational courses related to their positions or another position at DraftKings.
