Senior Integrated Marketing Associate
Description
As an Integrated Marketing Senior Associate within our Lottery product, you’ll use your experience in digital marketing to develop new and exciting campaign strategies. You’ll play a key role in ensuring all marketing campaigns adhere to best practices, compliance regulations, and deliver an exceptional customer experience. You’ll bring creative and innovative campaigns to life while driving new user acquisition and customer engagement, partnering across teams to execute impactful, data-informed initiatives.
Responsibilities
- Support execution of integrated marketing campaigns across Lottery products, ensuring alignment across Growth, Customer Relationship Management, Creative, and Product teams.
- Take ownership of assigned initiatives end-to-end, managing timelines, coordinating stakeholders, and driving high-quality execution.
- Develop clear and actionable marketing and creative briefs to guide campaign development and ensure consistency across channels.
- Monitor campaign performance, identifying trends, issues, and opportunities to improve results.
- Use data to inform recommendations that optimize campaign performance, including customer acquisition cost efficiency and customer engagement.
- Support high jackpot and other key marketing moments through coordination, tracking, and execution.
- Identify opportunities to improve team workflows by simplifying processes and incorporating automation or AI-driven solutions.
Requirements
- A Bachelor’s Degree in Marketing, Communications, Business, or a related field.
- At least 2 years of experience in digital marketing, growth, or product marketing within a consumer-facing or product-focused environment.
- Strong organizational and project management skills, with the ability to manage multiple competing priorities.
- Comfort working with data tools such as Excel, Google Sheets, or Tableau and using insights to inform decisions.
- A proactive mindset with a willingness to take ownership and solve problems.
- Ability to operate in a fast-paced, ambiguous environment.
- Strong communication skills and the ability to collaborate cross-functionally.
Benefits
- Health Benefits: comprehensive health benefits, including various medical plans, dental, and vision.
- Wellbeing Program: free access to programs such as free therapy sessions with Lyra Mental Health Solution, Lyra Employee Assistance Program, the Calm App, Virtual Yoga Classes, and many more.
- Parental Leave & Support: 14 weeks of 100% paid parental leave to all global team members and offer workplace lactation support. Partner with Care.com for care finder and backup childcare.
- Family Planning: benefits that support family planning, including adoption, surrogacy, fertility treatments, or other family planning.
- Flexible PTO: flexible PTO if you work in the United States.
- Pet Insurance: help save on vet expenses for accidents, illnesses, and more.
- Gym Reimbursement: reimburse part of your gym membership once you enroll in a health insurance plan.
- Financial Planning: 401(k) matching to programs such as Origin Financial.
- Commuter Benefits: access to commuter benefits to help you save money on your daily commute.
- Tuition Reimbursement: tuition reimbursement for educational courses related to their positions or another position at DraftKings.
