VP Sales - Media Betting and Gaming, North America

We are seeking a Vice President, Sales –Betting & Gaming media to drive direct commercial relationships with Tier 1 and Tier 2 iGaming operators, sportsbooks, and casino-resort groups across North America plus their agencies (if applicable).

This is a senior, hunter-led individual contributor role focused on new business, with full ownership of revenue, senior client relationships, and the closing of complex, high-value programmatic deals.

This role requires deep programmatic expertise, strong understanding of sportsbook and casino-resort marketing objectives, and the ability to translate live sports data, audience intelligence, and Deal ID-led buying into measurable commercial outcomes.

• Own and grow direct programmatic revenue across Tier 1 and Tier 2 sportsbooks, iGaming operators, and casino-resort groups in North America, selling both managed service programmatic solutions and Deal ID-based buying.
• Act as the senior commercial relationship owner with relevant C-level, VP, and Head-of-Marketing stakeholders on the operator side.
• Develop and execute strategic account plans aligned to your new business revenue goals, priority targeted operators, key sports, their season calendars, and in-game signals.
• Own and execute end-to-end sales cycles across CTV, in-app, digital video, display, and DOOH, from strategy through to deal execution.
• Sell and activate managed service programmatic campaigns and Deal ID-based buying to operators and, where applicable, their internal programmatic media trading teams, leveraging the benefits of using Genius Sports’ proprietary data, audiences, and real-time sports signals for their Programmatic media activations.
• Partner closely with Genius’s Product, Trading, Marketing, and Customer Success teams to shape betting and gaming-specific advertiser solutions.
• Own pipeline management, forecasting, and revenue performance through Salesforce, with a focus on deal quality and scalable growth.
• Stay ahead of North American betting and gaming market dynamics, including regulatory considerations and competitive offerings.
• Represent Genius Sports at key industry events, client forums, and executive-level

• 7+ years of experience in digital and programmatic advertising sales, with 3+ years specifically within iGaming, sportsbooks, online casino, or regulated betting environments.
• Proven success selling programmatic media solutions directly to Tier 1 and Tier 2 iGaming operators and/or casino-resort groups.
• Strong understanding of managed service programmatic models, DSPs, PMPs, PG, Deal IDs, audience targeting, in-app environments, and programmatic buying workflows.
• Demonstrated ability to sell performance-driven media tied to measurable outcomes such as acquisition, reactivation, retention, and lifetime value.
• Experience owning complex, enterprise-level sales cycles from initial strategy through to close.
• Strong commercial acumen with disciplined pipeline management and forecasting.
• Ability to build trusted, senior-level relationships with operator-side stakeholders (CMO, VP Marketing, Head of Growth, Digital etc).
• Excellent communication, negotiation, and presentation skills.
• Comfortable working as a senior individual contributor with full accountability for personal revenue targets.
• Able to demonstrate an entrepreneurial, self-directed approach, focused on new business and building scalable growth.

• The salary for this role is based on an annualized range of $160,000 - $180,000 USD plus VC.
• This role will also be eligible to take part in Genius Sports Group's benefits plan.
• As well as a competitive salary and range of benefits, we’re committed to supporting employee wellbeing and helping you grow your skills, experience and career.