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Posted 2026-06-09

Country Manager - Sweden

Description

Medier is expanding, and we’re looking for a strong, hands-on Country Manager to take full ownership of the Swedish market. This role combines strategy, execution, and commercial ownership. You’ll be responsible for market growth, performance, and ensuring the brand is competitive and compliant in Sweden.

Responsibilities
  • Own the P&L for Sweden and define a clear roadmap for sustainable growth.
  • Analyze market trends, competitors, and player behavior to shape the local strategy.
  • Drive local performance across acquisition, retention, and product positioning in close cooperation with CRM, Content, Product, Affiliation, and Compliance teams.
  • Localize global campaigns and ensure they are relevant for the Swedish audience and aligned with business goals.
  • Develop and execute local promotional, bonus, and retention strategies for both casino and sports.
  • Monitor key KPIs, budgets, and forecasts; prepare regular performance reports and turn insights into action.
  • Ensure full regulatory compliance and manage relationships with local authorities and key market stakeholders.
  • Lead local projects and coordinate cross-functional teams to secure smooth execution and strong brand visibility across channels.
Requirements
  • 6+ years in iGaming (casino or sports betting). (required)
  • At least 2 years in a Country Manager position for Sweden. (required)
  • Deep understanding of Swedish customer behavior, cultural specifics, and regulatory framework. (required)
  • Strong understanding of acquisition channels, CRM, promotional strategy, and product-market fit in Sweden. (required)
  • Native Swedish and fluent English. (required)
  • Ready for on-site work in Copenhagen. (required)
About Medier

Medier is more than just a marketing agency. We're your dedicated creative marketing partner. We consider ourselves on a holistic, data-driven approach, covering the entire spectrum of the marketing landscape. With expertise in digital and social media, PR, event management, influencer collaborations, and network engagement, we craft visionary campaigns tailored precisely to our client's unique needs. Medier is a team of diverse marketers, brand storytellers, experienced media buyers, and international partners. Guided by award-winning specialists, our agency synthesizes innovation, passion, and deep expertise. Join us to reshape the landscape of marketing.

Read more about Medier →

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