Brand Marketing Lead

As Brand Marketing Lead, you are the maker - the one who takes a brand positioning and turns it into campaigns that move people and build something they remember. Reporting directly to the Head of Brand & Sponsorship and working as a peer to the Brand Development Lead, you will own global campaign delivery end-to-end from the moment a brief lands to the moment results are reported. You will manage our agency and production partners and ensure that everything we put into the world drives our continued global growth. You will also lead the development of our sponsorship program, creating a centre of excellence for existing sponsorship evaluations and building a pipeline of future opportunities. This is a role for someone who thrives on delivery, demands creative excellence, and understands that great brand marketing is both an art and a discipline.

• Lead the end-to-end delivery of global brand marketing campaigns, from strategic brief through to execution and evaluation.
• Manage agency and production partner relationships to ensure high-quality, on-time delivery within budget
• Work closely with our marketing operations team to manage campaign planning frameworks that enable scalable, consistent output across markets.
• Collaborate with local marketing leads to ensure global campaigns land with relevance and impact.
• Lead post-campaign evaluation, capturing performance data and translating learnings into stronger future briefs and smarter planning
• Lead the activation of our future global sponsorship portfolio - turning contractual rights into compelling brand moments that connect with fans and build long-term affinity.
• Work in close collaboration with the Brand Development Lead to ensure activation is strategically grounded and creatively integrated with broader brand campaigns.
• Brief and manage activation partners, ensuring the quality of sponsorship-related creative output meets the same bar as everything else we produce.
• Contribute to sponsorship performance reviews, providing activation data and creative assessment to inform future partnership decisions.
• Build strong working relationships with local Marketing Leads, Product, and Data teams - balancing global consistency with market nuance.
• Contribute to the development of the wider Brand team, including supporting and guiding junior team members as the function scales.
• Represent the brand confidently in cross-functional forums and with senior stakeholders.

• Proven experience in a senior brand role within a sport, betting, gaming, or fast-paced consumer brand environment.
• Strong track record in developing and delivering global brand marketing campaigns across multiple markets.
• Solid grounding in brand strategy - able to think long-term and connect brand decisions to commercial outcomes.
• Meaningful exposure to sponsorship strategy or partnership activation, with the ambition to develop further in this area.
• Experience working with agencies, production partners, and cross-functional teams in a matrixed organisation.