Strategic Marketing Planning Manager
Description
This role is for a Strategic Marketing Planning Manager who connects central growth, local marketing, and creative teams. The focus is on aligning campaigns across markets, ensuring they are well-structured, strategically sound, and ready for execution. You would bring clarity to planning, challenge assumptions, and ensure campaigns have strong strategic rationale. Overall, the role acts as a key partner across teams, driving alignment, focus, and accountability globally.
Responsibilities
- Drive cross-functional alignment to convert commercial and growth priorities into well-structured, strategically sound, and executable marketing campaign plans
- Partner closely with Central Growth to challenge assumptions and strengthen campaign logic, targeting approach, and expected impact
- Ensure local market plans are aligned with overall business objectives and timelines
- Identify overlaps, trade-offs, and resource conflicts across markets and initiatives
- Contribute to improving the quality and effectiveness of campaign decisions, not just their execution
- Align Central Growth, Local Marketing, and Central Design on campaign timing, scope, and deliverables (from end-to-end)
- Lead and own planning sessions and ensure clarity on ownership, milestones, and dependencies
- Proactively surface risks and bottlenecks, driving resolution before they impact delivery
- Act as a neutral strategic connector across central and local stakeholders
- Ensure high-quality campaign briefs before execution
- Challenge inputs to clarify objectives, target segments, messaging focus, KPIs, and overall user journey (including entry points and landing experience and testing plans)
- Ensure clear experimentation frameworks and tracking requirements are defined upfront to enable effective measurement and optimization
- Confirm cross-team readiness prior to campaign launch
- Partner with Growth and Analytics to ensure campaigns have clear success metrics
- Monitor performance outcomes and highlight optimization opportunities
- Drive structured post-campaign reviews and ensure learnings are captured
- Feed insights into future planning cycles to improve impact and efficiency
Requirements
- 3–5 years of experience in marketing strategy, growth, campaign planning, or marketing project management
- Proven experience working across multiple international markets (mandatory)
- Experience in gaming, gambling, tech, or other high-performance digital environments
- Strong exposure to performance marketing frameworks and data-driven decision-making
- Experience operating in matrix, cross-functional organizations
- Strong strategic thinking with clear commercial acumen
- Ability to challenge stakeholders constructively and influence without formal authority
- Excellent cross-functional alignment and stakeholder management skills
- Highly structured and organized, with strong project leadership capabilities
- Comfortable navigating ambiguity and complexity
- Analytical mindset with confidence interpreting performance data
