Strategic Marketing Planning Manager
We are looking for a commercially sharp and internationally experienced Strategic Marketing Planning Manager to join our Central Marketing Planning & Operations team. This is a high-impact individual contributor role sitting at the intersection of Central Growth, Local Marketing teams, and Creative Department. You will ensure that global and local campaigns are strategically aligned, performance-oriented, and executed against clear priorities and timelines. While Growth owns performance and brand strategy, your role is to orchestrate alignment, bring structure to planning, challenge assumptions, and ensure campaigns are measurable and execution-ready before they go live. You will also play a key role in shaping campaign direction by ensuring strong strategic rationale — not just executional alignment. You will act as a strategic partner and connector — elevating clarity, focus, and accountability across markets.
- Drive cross-functional alignment to convert commercial and growth priorities into well-structured, strategically sound, and executable marketing campaign plans
- Partner closely with Central Growth to challenge assumptions and strengthen campaign logic, targeting approach, and expected impact
- Ensure local market plans are aligned with overall business objectives and timelines
- Identify overlaps, trade-offs, and resource conflicts across markets and initiatives
- Contribute to improving the quality and effectiveness of campaign decisions, not just their execution
- Align Central Growth, Local Marketing, and Central Design on campaign timing, scope, and deliverables (from end-to-end)
- Lead and own planning sessions and ensure clarity on ownership, milestones, and dependencies
- Proactively surface risks and bottlenecks, driving resolution before they impact delivery
- Act as a neutral strategic connector across central and local stakeholders
- Ensure high-quality campaign briefs before execution
- Challenge inputs to clarify objectives, target segments, messaging focus, KPIs, and overall user journey (including entry points and landing experience and testing plans)
- Ensure clear experimentation frameworks and tracking requirements are defined upfront to enable effective measurement and optimization
- Confirm cross-team readiness before campaign launch
- Partner with Growth and Analytics to ensure campaigns have clear success metrics
- Monitor performance outcomes and highlight optimization opportunities
- Drive structured post-campaign reviews and ensure learnings are captured
- Feed insights into future planning cycles to improve impact and efficiency
- 3–5 years of experience in marketing strategy, growth, campaign planning, or marketing project management
- Proven experience working across multiple international markets (mandatory)
- Experience in gaming, gambling, tech, or other high-performance digital environments
- Strong exposure to performance marketing frameworks and data-driven decision-making
- Experience operating in matrix, cross-functional organizations
- Strong strategic thinking with clear commercial acumen
- Ability to challenge stakeholders constructively and influence without formal authority
- Excellent cross-functional alignment and stakeholder management skills
- Highly structured and organized, with strong project leadership capabilities
- Comfortable navigating ambiguity and complexity
- Analytical mindset with confidence in interpreting performance data
- Proactive and accountable
- Confident yet pragmatic
- Calm under pressure
- Clear and precise communicator
