Growth Marketing Manager
Description
As Trustly’s Growth Marketing Manager, you will own the user acquisition strategy and execution for our consumer-facing capabilities in the US market. You will build, operate, and scale efficient acquisition engines across paid, organic, and partnership channels, with a clear mandate to validate unit economics before unlocking meaningful spend.
This role is about creating repeatable growth—grounded in data, discipline, and impact.
A lean team that is combining the power of agentic AI with seamless financial tools to provide users with a new financial experience.
Responsibilities
- Divide your time between high-stakes execution, viral engineering, and data-driven experimentation.
- Launch and optimize multi-channel paid campaigns across Meta, TikTok, YouTube, and Reddit.
- Scale performance via Google App Campaigns, podcast sponsorships, and influencer partnerships.
- Build the attribution infrastructure required to track CAC by channel and cohort with surgical precision.
- Design and launch dual-sided referral mechanics and viral loops to lower blended CAC.
- Execute distribution partnerships through employers, colleges, and niche communities.
- Own the funnel: Identify drop-off points from download to active usage and run rapid retention experiments.
- Build cohort analysis dashboards to monitor activation, retention, and LTV.
- Maintain an "experimentation obsession"—running lean tests and killing underperforming tactics quickly.
Requirements
- 7+ years leading growth at a high-growth B2C app or marketplace (mobile-first preferred)
- Strong track record scaling user acquisition in competitive US consumer markets
- Highly proficient in cohort analysis, LTV modeling, and full-funnel optimization
- Equally comfortable in paid media platforms and building attribution infrastructure
- Experience in proving unit economics with constrained budgets before scaling
- Preferably US-based (or UK-based with a demonstrable and deep understanding of the US market)
Benefits
- Flexible paid time off & generous PTO accrual plans
- Comprehensive medical, dental, vision, and other insurances
- FSA & HSA plans for medical and dependent care
- Home office set-up allowance
- Internet stipend
- Retirement plan match for 401k and RRSP
- Gender-neutral paid parental leave, and more!
