Freelance Casino Content Writer – English Market
Join a leading affiliate in the iGaming industry as a Freelance Casino Content Writer – English Market! Web International Services (WIS) is a lead generation company operating within the iGaming sector since 2012. Our mission is to provide players with top-notch data and reliable information through our one-stop-shop portals to enrich their betting experience. Our people are the experts that make this happen, and we are committed to making their employee experience positive and fun, while focused on growth and high performance. We are looking for a passionate Casino Content Writer to create engaging and SEO-optimised casino gambling content for our English-language portal. In this role, you will collaborate with our content quality team, conducting research and crafting high-quality written pieces that resonate with English-speaking audiences. The ideal candidate is a native English speaker with a strong portfolio in casino content writing and solid knowledge of the English-language regulated gambling market. If you're a detail-oriented team player with a genuine interest in casino, SEO, and the iGaming space, this could be a great fit for you. This is a fully remote, freelance position.
- Conduct thorough research on casino topics and keywords to ensure content relevance, accuracy, and compliance with applicable regulatory guidelines.
- Write engaging and informative casino articles that capture the reader's attention and meet SEO standards.
- Collaborate with content quality specialists to maintain a high standard of writing.
- Improve and update existing content to ensure it remains fresh, accurate, and competitive.
- Utilise writing and research tools to enhance content quality and productivity.
- Work closely with the content lead and SEO to create detailed article briefs.
- Produce a consistent output of 3 articles per week (approximately 8–12 articles/month), ranging from 1,000 to 2,500 words depending on content type.
Content Types You Will Cover:
- Casino operator reviews
- Cluster pages (best casinos, bonuses, payment methods)
- Evergreen guides (how to choose a casino, wagering requirements explained, responsible gambling tools)
- A strong portfolio in casino content writing is essential - years of experience are flexible, but your work must speak for itself.
- Solid knowledge of regulated gambling markets: licensed operators, bonus T&Cs (wagering rules, max bet clauses), responsible gambling tools, and common payment methods.
- Native English speaker with a clear, engaging writing style.
- Strong understanding of SEO and ability to write for both users and search engines - including H1/H2 structure, keyword intent, internal linking, and meta descriptions.
- Familiarity with SEO tools such as Ahrefs, Semrush, or Surfer SEO is a strong plus.
- Experience with any market (e.g. Canada, Norway, UK) is considered an asset.
- Familiarity with WordPress is a plus.
- Full remote working offered through contractor agreement OR Hybrid working setup with a flexible work environment
- Company events in Malta organised and paid for by WIS for EU employees – twice a year
- Access to learning platforms and educational support offered to boost your knowledge and career
Web International Services Ltd. is an Affiliate Marketing Company situated in Malta that acquires new clients for iGaming companies and financial services. We develop bespoke content and comparison websites since 2012 to source new clients within the business partners' target market. It’s possible to digest reviews of every single prospective provider. We generate the majority of our traffic organically via search engines (primarily Google), therefore we are extremely focused on, and dedicated to, Search Engine Optimisation (SEO). We continually research current keyword trends for the target market and create high-quality content to maximize the results of our work. The more relevant content which is provided, the more traffic is generated and the more clients are acquired. That’s only possible if, at the same time, the goal is to provide the most effective and professional structure and workflow. Therefore we pay special attention to KPIs like „Time on Page“, „Page Impressions“ and „Bounce Rate“ in addition to other specific markers and data points. Daily we are working on diverse Content Marketing methods (high-quality text, image galleries, surveys, infographics), clean keyword optimization (SEO), and a stable technical base (WordPress).
