Head of Country - New Zealand
Kick-start your career in the online gaming world and experience the very latest in technology and innovation. Do you see yourself as one of those “out-of-the-box thinkers”, “Technical masterminds”, “Outstanding creatives”, or “Mind-boggling number crunchers”? If so, we want to welcome you to the Betway family and celebrate what makes you unique! Our global customer base is exploding and we need your skills to support us on this exciting journey! Don’t look back and submit your application before the opportunity passes you by. We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At Betway, every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar. Ready to become a game-changer? Supercharge your career with us and be part of something extraordinary. We’re building experiences that wow our customers – and that starts with bold, curious people who want to do work that matters. If you’re hungry to grow, excited by impact and ready for a challenge that will supercharge your career, this could be your moment. As our Head of New Zealand, you will lead the performance and operational delivery of the market. In this role, you will shape the regional growth strategy, ensure regulatory and AML excellence, and drive seamless execution across commercial, product, and marketing teams. You will use deep market insight and leadership to optimise the player experience, strengthen our competitive position, and guide investment decisions that accelerate sustainable growth. This is a high-impact leadership role responsible for elevating our brand, expanding our regional footprint, and delivering strong results in New Zealand across multiple brands.
- Leading the operational, marketing and regional strategy for New Zealand while setting market goals and KPIs aligned with overall business objectives
- Driving regional growth by securing strategic partnerships, analysing market performance, and implementing effective commercial strategies
- Ensuring full regulatory, licensing, and AML compliance across all jurisdictions
- Shaping and managing regional budgets, optimising financial performance, and overseeing marketing investment effectiveness
- Working across multiple brands with different strategies, player profiles and objections in the region
- Monitoring KPIs, delivering clear performance reporting, and providing strategic insights to senior leadership
- Aligning cross-functional teams by streamlining reporting, communication and operational processes
- Overseeing acquisition, retention, and multichannel marketing strategies, ensuring content, campaigns, and customer journeys are locally relevant and optimised
- Enhancing player experience across all touchpoints, reducing friction and maximising lifetime value
- Collaborating with product and development teams to influence roadmaps and drive continuous product improvement
- Building strong stakeholder relationships and leading cross-regional collaboration to share best practices and support sustainable market growth
- Growing our high value customer program while ensuring this customer case is retained and increases
- Fostering an environment of innovation, new idea generation and creativity
- Clear, confident communication (written and verbal), and the ability to breakdown complex ideas (required)
- A collaborative mindset, working smoothly with cross-functional teams to hit shared goals (required)
- Strong organisational skills and the ability to manage multiple projects without dropping the ball (required)
- Exceptional attention to detail and a commitment to high-quality work (required)
- Adaptability – you stay sharp, productive and positive in fast-moving environments (required)
- Strong verbal and written communication skills in English, with the ability to convey complex ideas clearly and effectively and with the ability to influence at C level (required)
- Expertise in managing multiple projects simultaneously, with a track record of delivering on time and within scope (required)
- Strong commercial acumen with experience driving revenue, ROI, and market growth (required)
- Expertise in setting KPIs, performance frameworks, and operational priorities across regions (required)
- Strong team leadership and people-management skills (required)
- Deep understanding of the New Zealand regulatory environment (required)
- Strong financial management, budgeting, and forecasting skills (required)
- Experience with process optimisation and workflow management (required)
- Strong presentation abilities (required)
- Ability to lead, inspire, and mentor teams across regions (required)
- In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends (preferred)
- Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations (preferred)
- Experience with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards (preferred)
- Experience in developing and executing customer retention strategies (preferred)
- Previous experience in a regulated industry, preferably gaming (preferred)
- Exposure to the casino vertical in gaming (preferred)
- Experience with digital marketing performance metrics (preferred)
- Experience with leading sponsorship and ambassador strategies and execution (preferred)
- Supergrowth is real here. Our learning and development programmes give you the tools, training and opportunities to level up fast.
- Your progress matters. Our Performance tool ensures you get meaningful feedback to support your development and superdrive your career.
- Support that has your back. Our Employee Assistance Programme offers resources for you and your family.
Founded in 2006, Betway Group is a proud member of Super Group, who are listed on the New York Stock Exchange (ticker: SGHC). We are a leading provider of innovative and exciting entertainment across sports betting, casino and esports betting. By developing and utilising the very latest technologies, we have remained at the forefront of the online gaming industry, providing innovative and interactive gaming experiences in a fair, safe and responsible environment. Driven by our shared vision to become the global leader in the online sports betting and casino industry, our people are forward-thinking, team-players who thrive on a collective diversity of skills and backgrounds. We provide our teams with the tools to create market-leading, cutting-edge interactive gaming experiences, from pre-game and live sports betting, to esports and casino. We bring our people closer to the action – putting them at the heart, making them feel part of it. We live and breathe our values – these values define how we conduct ourselves in everything we do shaping how we interact with each other, our customers and our business partners. If you can imagine yourself in an environment which thrives off collaboration, and where everything is possible, then Betway could be the place for you.