CRM Design Lead

Description

We are looking for a CRM Design Lead to lead the visual direction and quality of email marketing creatives across a large portfolio of iGaming brands. This role sits within the Advertising Design department and focuses on the art direction, consistency, and quality of banner creatives used in CRM communications. You will work closely with CRM executive teams (primary stakeholders) and collaborate with product design teams (UI designers, product designers, artists, and art directors) to ensure all visual output aligns with brand identity, product reality, and marketing goals. This is a hands-on leadership role: not pure management, but someone who can guide designers, review work at a high level, and step in when needed to refine or correct visual output.

Responsibilities

Lead and mentor a team of CRM designers (in-house and external), ensuring consistent quality across all outputs
Act as the main quality gatekeeper for CRM visuals: review, approve, and refine banner creatives
Ensure visual consistency with brand identity and product reality across 150+ brands
Work closely with CRM executive teams and collaborate with product design teams to align CRM creatives with the actual product experience
Guide designers in choosing the right level of complexity and craft depending on brand priority (from high-end custom visuals to scalable template solutions)
Provide art direction and feedback on composition, lighting, anatomy, and overall visual quality
Step in hands-on when needed: adjust visuals, improve retouching, or fix critical design issues
Present creative work and directions to VP of Brands and senior stakeholders, ensuring alignment on key brands
Help the team balance performance-driven CRM needs (retention) with strong visual storytelling.

Requirements

Proven experience as a Design Lead / Art Director / Senior Designer in: iGaming, gaming, or entertainment industry or high-volume marketing environments
Strong background in advertising design and visual storytelling
Full professional fluency in written and spoken English
Understanding of: multi-brand environments with varying visual styles and marketing context (CRM, retention, or acquisition)
Hands-on design skills: advanced Photoshop (retouching, image refinement), strong Figma workflow
Ability to step in and improve visuals when needed
Strong eye for composition, color, lighting anatomy and visual correctness (especially in AI-generated or heavily edited imagery)
Experience working with AI-generated visuals and understanding their limitations
Ability to collaborate cross-functionally with CRM teams and product design teams
Strong communication skills and professional English proficiency (required for stakeholder meetings and presentations).

Benefits

Modern office in New Belgrade
24 vacation days annually
6 sick days without medical certificate
Premium Health Insurance (coverage up to 5,000 EUR annually)
Special occasion gifts: birthday, wedding, newborn
Learning & Development budget (for conferences, courses and certifications)
Corporate events: international parties, team buildings, activities
Career growth opportunities in a fast-growing company
Relocation package for international candidates
Sports package (FitPass membership)
Language classes: Serbian & English (company-covered).

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