CRM Team Lead
Description
We are looking for a detail-oriented and proactive leader to join our CRM team.
Responsibilities
- Leading and managing a team of CRM Executives, including task distribution, prioritization, and workload balancing.
- Hands-on execution of CRM campaigns within internal systems alongside the team, especially for high-priority, complex, or sensitive campaigns.
- Overseeing the technical setup and execution of CRM campaigns across the team, ensuring timely and accurate delivery.
- Mentoring, onboarding, and developing team members; conducting regular 1:1s and performance reviews.
- Maintaining and improving team processes, documentation, and quality standards.
- Reviewing campaigns, translations, and final copy before launch to ensure high quality and consistency.
- Identifying errors, bottlenecks, and inconsistencies, and proactively collaborating with managers and adjacent teams (CRM Managers, Localization, Design, BI) to resolve them.
- Working with Google Docs and Sheets to organize, track, and report on team performance, project status, and campaign metrics.
- Tracking team KPIs and reporting results to the CRM Manager / Head of CRM.
- Driving process optimization and automation initiatives to improve team efficiency and reduce manual errors.
- Acting as the main point of contact between Executives and stakeholders, escalating risks when needed.
Requirements
- Proven hands-on experience setting up and executing CRM campaigns — mandatory .
- Previous experience managing or leading a team — mandatory .
- Experience in the iGaming industry — preferred.
- English level B2 or higher.
- Strong attention to detail and analytical mindset.
- Ability to manage multiple tasks, deadlines, and people efficiently under pressure.
- Confident user of Google Workspace tools (Docs, Sheets, Slides).
- Clear, proactive, and structured communication skills — both with the team and with stakeholders.
- Ownership mindset: ability to take responsibility for team output and results.
- Problem-solving approach: ability to identify root causes and propose systemic solutions, not just fix symptoms.
- Basic understanding of CRM channels (email, push, SMS, in-app) and segmentation logic.
- Comfort working with data: reading reports, spotting anomalies, drawing conclusions.
- Nice to have: Experience with HTML/Liquid or other templating languages used in CRM platforms.
- Familiarity with A/B testing methodology and campaign performance analysis.
- Experience setting up SOPs, checklists, or QA processes for a team.
Benefits
- Learning and development opportunities and interesting challenging tasks
- Competitive salary package
- Opportunity to develop language skills, with partial compensation for the cost of English and Portuguese language classes (for localization purposes)
- Partial compensation for tennis lessons
- Global coverage health insurance
- Time for proper rest, with 24 working days of annual vacation and additional paid sick days
- Transport compensation - 200 euros net per month
- Team building activities
