Head of Paid Social
The Head of Paid Social will lead and scale our global paid social efforts. This role will be responsible for defining the paid social vision, managing substantial media budgets, and leading a high-performing team to drive user acquisition and revenue growth across key markets.
- Define and execute a comprehensive paid social strategy aligned with company growth objectives and ROI targets.
- Lead, mentor, and grow a team of paid social specialists as necessary, fostering a culture of performance, accountability, and continuous learning.
- Collaborate with senior stakeholders to align paid social initiatives with broader marketing and business goals.
- Oversee the planning, execution, and optimization of campaigns across platforms such as Meta, Snapchat, and X.
- Ensure efficient budget allocation across key regions.
- Drive continuous performance improvements through data-led decision-making and campaign optimizations.
- Own and manage large-scale budgets, ensuring alignment with ROAS and profitability targets.
- Analyze campaign performance and provide actionable insights to improve efficiency and scale.
- Develop reporting frameworks and dashboards to track KPIs and communicate performance to stakeholders.
- Lead structured testing initiatives across creatives, audiences, and landing pages to maximize conversion rates.
- Integrate industry best practices, automation, and AI-driven tools to enhance performance and operational efficiency.
- Stay ahead of industry trends, platform updates, and regulatory changes, particularly within the iGaming space.
- Work closely with creative, product, and tech teams to optimize user journeys and landing page performance.
- Ensure compliance with advertising policies and regional regulations related to gambling.
- Senior Manager/Supervisor
Game Lounge was founded in 2011 to redefine affiliate marketing in iGaming and we’ve been setting the pace ever since. We’re a data-driven, multi-award-winning Casino Affiliate, building scalable platforms that connect players and iGaming brands through proprietary technology, precision targeting, and insight-led performance. Today, we operate 131 brands across 39 markets, delivering 10,500+ high-intent users daily to 350 partners worldwide. Our focus is simple: relevance, conversion, and sustainable growth. We design discovery tools and content ecosystems that cut through the noise and perform at scale. Every decision is tested, optimised, and backed by data. Powered by top talent and a culture built to move fast, we don’t follow the market. We shape it.
