Content & Account Strategist
At Futbol Sites, as part of Better Collective, we form a "dream team" of talented individuals who play as a team. We are looking for a Content & Account Strategist to join our team in Argentina. The role requires a strategic combination of account management, content vision, and cross-functional coordination. You will be the bridge between client needs and our internal Design, Video, and Editorial teams to ensure execution.
- Act as the primary point of contact for the brand, interpreting their needs and ensuring campaign objectives are met with excellence.
- Plan, develop, and oversee content strategies that respect the brand's tone and industry regulations, aligned with client KPIs.
- Lead the workflow with the Design, Video, and Editorial teams to ensure timely deliveries with the highest quality standards.
- Monitor each piece of content from idea to publication and subsequent distribution.
- Ensure the visual and narrative consistency of the campaign.
- Track metrics, collect data, and prepare periodic performance reports.
- Identify improvement opportunities based on insights from the audience and campaign results.
- Collaborate with the regional team in creating strategic proposals for other clients.
- Support tasks related to the production and development of special content.
- Participate in transversal strategic company initiatives at a regional level.
- Minimum of 2 years in Content Strategy, Account Management, or Project Management roles in advertising agencies, digital media, or marketing.
- Demonstrated ability to organize complex workflows and meet strict deadlines.
- Exceptional interpersonal communication and stakeholder management skills (clients and internal teams).
- Experience in analyzing digital metrics and preparing performance reports.
- A detail-oriented individual with autonomy and the ability to prioritize multiple tasks in a dynamic environment.
- Advanced English level.
- Background in media, digital publishing, or branded content agencies.
- Interest in the sports industry and digital media.
- The position is for a defined period (9 months) under a service provision contract.
Better Collective is a digital sports media group operating a House of Brands of leading digital sports media, sports betting media and esports communities. Incorporated in Denmark in 2004, Better Collective remains under the direct management of its original founders, Jesper Søgaard and Christian Kirk Rasmussen. Since our inception, we have undergone substantial growth driven by successful acquisitions to realize our ambitious vision of becoming the leading digital sports media group. Headquartered in Copenhagen, Denmark, Better Collective operates across more than 20 offices around the world. Better Collective covers a vast range of sports that spans from the most popular leagues – such as the Premier League and the NFL to niche competitions. Through our brands, fans can explore the exciting world of sports through various content formats such as exclusive videos, engaging podcasts, editorial sports news, and expert commentary on the latest and upcoming sports events. Across our House of Brands our wide range of content engages a sports audience of more than 450 million visits on a monthly basis. These brands include HLTV, FUTBIN, Betarades, Action Network, Playmaker HQ, VegasInsider, CanadaSportsBetting, The Nation Network as well as Bolavip that are a part of our Latam sports media network, Futbol Sites. Our group has developed and continues to refine our unique set of digital capabilities and track record of attracting and driving sports fans to our brands. Combined with engaging and immersive content offerings, we are able to build and grow a strong and loyal audience across all our brands. On top of all this, we have developed a diverse and unique toolbox of business models, spanning from performance based marketing models within the sports betting space, where Better Collective is commissioned by advertising sportsbooks by either receiving a share of the revenue generated by the losses from the acquired customer or by receiving a single Cost per Acquisition fee (a fixed sum for each customer who claims an offer on our site that is redeemed by a sportsbook), to strategic partnerships, premium subscriptions, advertising as well as sponsorship deals. In combination, we have built a resilient and viable business, geared to deliver sustained future growth.
