Content Writer - Prediction Markets
Action Network, a leader in the sports betting media space, is launching a new vertical focused on coverage of politics, culture, entertainment, and more as it relates to prediction markets. Prediction markets enable investment in specific outcomes of events using financial incentives and seek to be the world’s “source of truth” for predicting what’s to come.
You’ll build this vertical into one that gets eyeballs but also helps shed light on politics and entertainment through the eyes of probability and market movement. You’ll help readers better understand what to look for, how to look for it, and why prediction market pricing is important.
- Write content for a new vertical focused on prediction markets
- Drive traffic to stories about politics, entertainment, culture and more
- Use SEO, Reddit, Google Discover and other mediums to take advantage of viral content opportunities
- Collaborate with editors and SEO professionals to maximize reach and impact
- Experience in digital media or online writing
- Ability to write for the modern web and build an audience
- Covered or interested in U.S. politics, entertainment, and/or culture
- Basic understanding of probability and betting markets
- Hybrid / Remote Work
- Hybrid Buenos Aires , Argentina
Better Collective is a digital sports media group operating a House of Brands of leading digital sports media, sports betting media and esports communities. Incorporated in Denmark in 2004, Better Collective remains under the direct management of its original founders, Jesper Søgaard and Christian Kirk Rasmussen. Since our inception, we have undergone substantial growth driven by successful acquisitions to realize our ambitious vision of becoming the leading digital sports media group. Headquartered in Copenhagen, Denmark, Better Collective operates across more than 20 offices around the world. Better Collective covers a vast range of sports that spans from the most popular leagues – such as the Premier League and the NFL to niche competitions. Through our brands, fans can explore the exciting world of sports through various content formats such as exclusive videos, engaging podcasts, editorial sports news, and expert commentary on the latest and upcoming sports events. Across our House of Brands our wide range of content engages a sports audience of more than 450 million visits on a monthly basis. These brands include HLTV, FUTBIN, Betarades, Action Network, Playmaker HQ, VegasInsider, CanadaSportsBetting, The Nation Network as well as Bolavip that are a part of our Latam sports media network, Futbol Sites. Our group has developed and continues to refine our unique set of digital capabilities and track record of attracting and driving sports fans to our brands. Combined with engaging and immersive content offerings, we are able to build and grow a strong and loyal audience across all our brands. On top of all this, we have developed a diverse and unique toolbox of business models, spanning from performance based marketing models within the sports betting space, where Better Collective is commissioned by advertising sportsbooks by either receiving a share of the revenue generated by the losses from the acquired customer or by receiving a single Cost per Acquisition fee (a fixed sum for each customer who claims an offer on our site that is redeemed by a sportsbook), to strategic partnerships, premium subscriptions, advertising as well as sponsorship deals. In combination, we have built a resilient and viable business, geared to deliver sustained future growth.
