Data & Strategy Operations Specialist
Our mission is to be the world’s leading digital sports media company, making sports entertainment more engaging and transparent for fans worldwide. Better Collective is the team behind industry-leading sports and betting media brands such as Action Network, HLTV, RotoGrinders, The Nation Network, BolaVIP, and Playmaker, reaching 400M+ monthly visits across digital, social, mobile, and CTV platforms. With FanReach at the core of our audience strategy, we’re transforming first-party data into a powerful monetization engine for advertisers. We connect high-intent sports fans with performance-focused brands through advanced data, contextual targeting, and scalable audience solutions. We’re now looking for a Data & Strategy Operations Specialist to help stand up, implement, and operationalize our Data Management Platform (DMP) and contextual targeting solutions from the ground up. This is a high-impact individual contributor role, ideal for someone who thrives in ambiguity, enjoys building systems from scratch, and knows how to turn complex data into commercial outcomes. You’ll report directly to Derek Klimkowski and work closely with Commercial, Product, Tech, and Data partners across regions. This role is for you if… You’re a builder at heart. You’ve helped implement or operate a DMP, CDP, or audience data solution before, and you’re excited by the challenge of taking something from zero to one. You’re equally comfortable going deep into technical details and stepping back to think strategically about monetization, scale, and market impact. You can work independently, but you know when and how to collaborate to move things forward. Sports experience is a plus, curiosity, ownership, and execution mindset are essential.
- Own the day-to-day operation, maintenance, and optimization of Better Collective’s DMP and contextual targeting solutions.
- Act as the primary point of contact with our DMP vendor and the internal go-to expert for audience data capabilities.
- Build, analyze, and scale audience segments using first-party, contextual, and partner data.
- Profile and segment advertising inventory to ensure scale, brand suitability, and commercial viability.
- Collaborate with data providers and aggregators to strengthen and expand our data offering.
- Work closely with Sales, RevOps, Media Planning, and Account Management teams to support data-driven media sales.
- Help translate data and platform capabilities into clear commercial insights for internal stakeholders.
- Support FanReach product development by providing actionable insights and operational feedback.
- Ensure data practices align with privacy and compliance standards (GDPR, CCPA, etc.).
- 5+ years of experience working with DMPs, CDPs, or audience data platforms, either at:
- A DMP/vendor
- An agency
- A publisher or brand-side data team
- Hands-on experience implementing or operating data platforms (not just strategy).
- Strong understanding of first-party data, identity resolution, and activation across digital channels.
- Experience with contextual targeting and brand suitability frameworks.
- Comfortable working independently in a role with no direct reports, owning outcomes end-to-end.
- Strong communication skills, able to explain complex data concepts clearly to non-technical audiences.
- Organized, proactive, and confident working in environments without historical playbooks.
Nice-to-haves:
- Experience in sports media, iGaming, or performance advertising.
- Global or multi-market experience (US, LATAM, EMEA).
- Familiarity with programmatic, direct sales, and data licensing models.
- Experience working with Google Ad Manager (GAM), with a solid understanding of analytics and the ability to apply data insights (e.g., Google Analytics, campaign and performance metrics) to inform strategy and decision-making.
- Full health benefits (medical, dental, vision)
- Unlimited PTO
- 401(k) with employer match
- Bonus program
- Life & disability insurance
- Extended paid parental leave
- Pet insurance
- Employee Assistance Program with mental health resources
Better Collective is a digital sports media group operating a House of Brands of leading digital sports media, sports betting media and esports communities. Incorporated in Denmark in 2004, Better Collective remains under the direct management of its original founders, Jesper Søgaard and Christian Kirk Rasmussen. Since our inception, we have undergone substantial growth driven by successful acquisitions to realize our ambitious vision of becoming the leading digital sports media group. Headquartered in Copenhagen, Denmark, Better Collective operates across more than 20 offices around the world. Better Collective covers a vast range of sports that spans from the most popular leagues – such as the Premier League and the NFL to niche competitions. Through our brands, fans can explore the exciting world of sports through various content formats such as exclusive videos, engaging podcasts, editorial sports news, and expert commentary on the latest and upcoming sports events. Across our House of Brands our wide range of content engages a sports audience of more than 450 million visits on a monthly basis. These brands include HLTV, FUTBIN, Betarades, Action Network, Playmaker HQ, VegasInsider, CanadaSportsBetting, The Nation Network as well as Bolavip that are a part of our Latam sports media network, Futbol Sites. Our group has developed and continues to refine our unique set of digital capabilities and track record of attracting and driving sports fans to our brands. Combined with engaging and immersive content offerings, we are able to build and grow a strong and loyal audience across all our brands. On top of all this, we have developed a diverse and unique toolbox of business models, spanning from performance based marketing models within the sports betting space, where Better Collective is commissioned by advertising sportsbooks by either receiving a share of the revenue generated by the losses from the acquired customer or by receiving a single Cost per Acquisition fee (a fixed sum for each customer who claims an offer on our site that is redeemed by a sportsbook), to strategic partnerships, premium subscriptions, advertising as well as sponsorship deals. In combination, we have built a resilient and viable business, geared to deliver sustained future growth.
