Paid Social - Team Lead
We are expanding our Paid Social team and are looking for a highly motivated and data driven Paid Social Lead to spearhead our company’s overall growth strategy. As the Paid Social Lead you will play a critical role in identifying new opportunities, cultivating relationships with key stakeholders and achieving groups KPI’s
- Lead our Paid Social team
- Provide regular reporting and analysis to ensure stakeholders are kept up to date with performance
- Manage and expand our Paid Social reach by identifying new markets, maintaining existing markets and broadening our campaigns to reach our desired target audience.
- Maintain strong relationships with external and internal stakeholders
- Regularly communicate with wider teams to provide updates on new funnels, markets, and marketing campaigns.
- Provide effective leadership and guidance to the team, fostering a culture of excellence and collaboration.
- Take responsibility for your team’s performance and career development
- Minimum 5 years previous experience
- Experience in the iGaming and/or Affiliate sector is essential
- Comprehensive understanding of the digital marketing funnels and commercial
- Highly numerate, analytical and target driven with the proven ability to deliver ROI
- You thrive in a busy and vibrant environment
- You have strong attention to detail
- Profit focused and KPI driven
- You are process-oriented and won't be satisfied if the methodology is inefficient
- Scaling our current operations in established markets.
- Identify new GEOs to expand current operations and establish our presence there.
- Provide regular reporting and analysis to ensure stakeholders are kept up to date with performance
- Collaborate with the marketing teams to develop and execute effective marketing campaigns that align with overall marketing and business goals.
- Provide guidance and creative direction to ensure the promotion of our products/services is accurate, compelling, and compliant with industry regulations.
- Stay up-to-date with industry regulations, guidelines, and best practices to ensure all marketing activities are compliant.
- Implement processes and checks to monitor and address any potential violations or issues related to affiliate activities.
- Flexible working hours which supports a healthy work-life balance
- Private health and dental insurance, group income protection, life assurance
- A varied everyday life in a fast-paced international business
- A dynamic office right in the heart of Soho - we overlook Carnaby Street!
- A professional yet casual working climate with very skilled, passionate and fun colleagues you can imagine
- 30 days annual leave (excluding bank holidays!)
Better Collective is a digital sports media group operating a House of Brands of leading digital sports media, sports betting media and esports communities. Incorporated in Denmark in 2004, Better Collective remains under the direct management of its original founders, Jesper Søgaard and Christian Kirk Rasmussen. Since our inception, we have undergone substantial growth driven by successful acquisitions to realize our ambitious vision of becoming the leading digital sports media group. Headquartered in Copenhagen, Denmark, Better Collective operates across more than 20 offices around the world. Better Collective covers a vast range of sports that spans from the most popular leagues – such as the Premier League and the NFL to niche competitions. Through our brands, fans can explore the exciting world of sports through various content formats such as exclusive videos, engaging podcasts, editorial sports news, and expert commentary on the latest and upcoming sports events. Across our House of Brands our wide range of content engages a sports audience of more than 450 million visits on a monthly basis. These brands include HLTV, FUTBIN, Betarades, Action Network, Playmaker HQ, VegasInsider, CanadaSportsBetting, The Nation Network as well as Bolavip that are a part of our Latam sports media network, Futbol Sites. Our group has developed and continues to refine our unique set of digital capabilities and track record of attracting and driving sports fans to our brands. Combined with engaging and immersive content offerings, we are able to build and grow a strong and loyal audience across all our brands. On top of all this, we have developed a diverse and unique toolbox of business models, spanning from performance based marketing models within the sports betting space, where Better Collective is commissioned by advertising sportsbooks by either receiving a share of the revenue generated by the losses from the acquired customer or by receiving a single Cost per Acquisition fee (a fixed sum for each customer who claims an offer on our site that is redeemed by a sportsbook), to strategic partnerships, premium subscriptions, advertising as well as sponsorship deals. In combination, we have built a resilient and viable business, geared to deliver sustained future growth.
