SEO Content Manager - Spanish Speaker
We are looking for a Content Manager with strong SEO skills, to contribute to the success of our top performing sports betting websites (Spanish-speaking markets). The role Your key objective will be the coordination, production, and SEO optimisation of high class content that ranks in Google. You will become part of an international, highly skilled and dedicated team catering to various user groups, in the broad field of sports betting and igaming. You will take ownership and responsibility of the websites and products you are working on.
- coordinate the production of content for several of our top websites & create editorial plan
- optimize content for SEO
- perform keyword studies and develop strategies to address different user groups
- create new content based on business and market priorities
- manage requests to freelancers/writers, proofread their work and provide feedback regularly
- monitor KPIs (rankings, traffic, conversion)
- keep an overview of legal and competitive changes on the market
- closely collaborate with our business development team in order to make sure we have the best deals in place with our partners
- make sure your products / sites have the best interface, you will be able to collaborate with our CRO/UX team to optimise and push our engagement rate up
- make sure your sites are technically performing
- provide your own SEO insights to rank higher in Google
- You have a keen eye for online content: your editing skills can breathe new life into any copy and your writing is impeccable.
- Your insights in analyzing with marketing tools (keyword studies, Analytics and Search Console) and optimizing user experience have been tried and tested.
- Familiar with betting and passionate about sports
- Speak (and write) English and Spanish fluently
- Master’s degree within the fields of Digital Marketing, Communications, Digital Strategy etc. (a plus but not compulsory)
- Minimum 3 years relevant experience e.g. from a content role or in the field of digital marketing (including internships)
- SEO editing skills, and flair for proofreading on a variety of topics
- UX sensibility in web-products
- Excellent communication skills, both written and oral
- WordPress CMS experience
- Team player
- Ability to handle multiple projects at once.
- Competitive salary & benefits package
- Hybrid work model
- International environment
- High responsibility job where you will be able to innovate
Better Collective is a digital sports media group operating a House of Brands of leading digital sports media, sports betting media and esports communities. Incorporated in Denmark in 2004, Better Collective remains under the direct management of its original founders, Jesper Søgaard and Christian Kirk Rasmussen. Since our inception, we have undergone substantial growth driven by successful acquisitions to realize our ambitious vision of becoming the leading digital sports media group. Headquartered in Copenhagen, Denmark, Better Collective operates across more than 20 offices around the world. Better Collective covers a vast range of sports that spans from the most popular leagues – such as the Premier League and the NFL to niche competitions. Through our brands, fans can explore the exciting world of sports through various content formats such as exclusive videos, engaging podcasts, editorial sports news, and expert commentary on the latest and upcoming sports events. Across our House of Brands our wide range of content engages a sports audience of more than 450 million visits on a monthly basis. These brands include HLTV, FUTBIN, Betarades, Action Network, Playmaker HQ, VegasInsider, CanadaSportsBetting, The Nation Network as well as Bolavip that are a part of our Latam sports media network, Futbol Sites. Our group has developed and continues to refine our unique set of digital capabilities and track record of attracting and driving sports fans to our brands. Combined with engaging and immersive content offerings, we are able to build and grow a strong and loyal audience across all our brands. On top of all this, we have developed a diverse and unique toolbox of business models, spanning from performance based marketing models within the sports betting space, where Better Collective is commissioned by advertising sportsbooks by either receiving a share of the revenue generated by the losses from the acquired customer or by receiving a single Cost per Acquisition fee (a fixed sum for each customer who claims an offer on our site that is redeemed by a sportsbook), to strategic partnerships, premium subscriptions, advertising as well as sponsorship deals. In combination, we have built a resilient and viable business, geared to deliver sustained future growth.
