Sports Strategy and Branded Content Specialist - LATAM
The Semi Senior Media Strategist will have the Commercial team as their main internal client, creating strategic and creative proposals to deliver the most differentiated and effective solutions to our clients, working across the entire region. This role involves planning commercial digital strategies in sports media for clients and/or agencies, with a focus on sports campaigns. It requires integrating unique storytelling into proposals and conceptual packages, demonstrating analytical thinking to extract client insights, and presenting ideas directly to clients. The position also entails managing projects and campaign execution, particularly in branded content production, and efficiently allocating client budgets and internal resources.
- Produce proposals and conceptual/seasonal packages for the Commercial team, and create/maintain sales materials (Media Kits, B2B communications, etc.) for different digital platforms and websites.
- Plan commercial digital strategies in sports media for clients and/or agencies, with a focus on sports campaigns (requires knowledge of various digital advertising platforms: web/app media ads—display, video, rich media, etc.—and social media—branded content, branding, etc.).
- Integrate unique storytelling into proposals and conceptual packages.
- Demonstrate analytical thinking and the ability to extract client insights from briefs, needs, and data.
- Present ideas, proposals, packages, and/or strategies directly to clients (in Spanish and English).
- Manage projects and campaign execution, with a focus on branded content production (not producing it directly, but coordinating efforts across the different teams involved. This is not the main responsibility, but it will be a recurring challenge; if direct experience is lacking, at least an understanding of the process or prior exposure is expected).
- Allocate client budgets and efficiently balance internal resources.
- Sports lover!
- At least 3 years of experience creating commercial proposals for clients.
- Experience with productivity tools (Google Workspace, Office 365, iWork).
- Degree in Advertising, Marketing, Communication, or related fields.
- Knowledge of digital platforms and trends.
- Advanced level of English.
- Portuguese is a plus!
- Strong teamwork and influencing skills.
Better Collective is a digital sports media group operating a House of Brands of leading digital sports media, sports betting media and esports communities. Incorporated in Denmark in 2004, Better Collective remains under the direct management of its original founders, Jesper Søgaard and Christian Kirk Rasmussen. Since our inception, we have undergone substantial growth driven by successful acquisitions to realize our ambitious vision of becoming the leading digital sports media group. Headquartered in Copenhagen, Denmark, Better Collective operates across more than 20 offices around the world. Better Collective covers a vast range of sports that spans from the most popular leagues – such as the Premier League and the NFL to niche competitions. Through our brands, fans can explore the exciting world of sports through various content formats such as exclusive videos, engaging podcasts, editorial sports news, and expert commentary on the latest and upcoming sports events. Across our House of Brands our wide range of content engages a sports audience of more than 450 million visits on a monthly basis. These brands include HLTV, FUTBIN, Betarades, Action Network, Playmaker HQ, VegasInsider, CanadaSportsBetting, The Nation Network as well as Bolavip that are a part of our Latam sports media network, Futbol Sites. Our group has developed and continues to refine our unique set of digital capabilities and track record of attracting and driving sports fans to our brands. Combined with engaging and immersive content offerings, we are able to build and grow a strong and loyal audience across all our brands. On top of all this, we have developed a diverse and unique toolbox of business models, spanning from performance based marketing models within the sports betting space, where Better Collective is commissioned by advertising sportsbooks by either receiving a share of the revenue generated by the losses from the acquired customer or by receiving a single Cost per Acquisition fee (a fixed sum for each customer who claims an offer on our site that is redeemed by a sportsbook), to strategic partnerships, premium subscriptions, advertising as well as sponsorship deals. In combination, we have built a resilient and viable business, geared to deliver sustained future growth.
